Rewrite your website 'About' page
A practical way to use AI for this job in a small business, with a prompt you can copy.
Your About page says 'We are a customer-focused team passionate about excellence.' So does everyone else's. It's one of the most visited pages on small business sites, and yours says nothing.
The prompt
Here's my current About page: [paste]. Rewrite it so it's clearer and warmer for [type of customer]. Keep every fact. Lead with how I help, then my story, then why people choose me. Under 350 words, Australian English.
Replace everything in [square brackets] with your own details. Don't paste in anything you wouldn't want stored by the AI provider.
Steps
- Paste your current page and a few facts about you.
- Run the prompt.
- Read it out loud; fix anything that doesn't sound like you.
- Publish and ask a customer if it sounds right.
A worked example
A landscaper in the Adelaide Hills gives Claude the real story: started mowing lawns at 16, did his horticulture apprenticeship, worked for a big firm for eight years, went out on his own in 2019, mostly does native gardens now, works with his brother. The prompt asks for 300 words, first person, no clichés.
The draft is close. He changes 'passionate' to 'I just like seeing a garden come together', adds a photo of the two of them on site, and includes his licence details. Total time: about an hour, after months of putting it off.
Time saved
Writing an About page from scratch often takes a few hours of agonising. With AI and your real story, plan for about an hour. These are my estimates for a typical small business, not measured results.
What it costs (AUD)
Free plans are enough for a one-off job like this.
The free plans of ChatGPT, Claude and Gemini handle this fine. If you end up using AI every day, the paid plans are roughly: ChatGPT Plus approx. A$30 a month, Claude Pro approx. A$29 a month billed monthly (US$20, or about A$24 a month if you pay yearly), and Google AI Pro approx. A$33 a month through the App Store. Prices approx., October 2026. Some are billed in US dollars, so your bank may add a foreign transaction fee. Check the vendor's pricing page before you buy.
Australian notes
Include your ABN and any licence numbers where they're required for your trade (they vary by state). Don't let AI pad your story with years of experience or awards you don't have; misleading claims can breach Australian Consumer Law.
Privacy: the Privacy Act and the Australian Privacy Principles (APPs) cover most businesses turning over more than $3 million, plus some smaller ones such as health providers. Even if you're under the threshold, treat customer details with care: strip names, phone numbers and addresses before you paste anything into an AI tool.
My verdict
Very handy. Don't let it invent awards or years of experience.
Common questions
First person or 'we'?
If you're a one- or two-person business, first person feels more honest. 'We' suits a team.
Should I include photos?
Yes. A real photo of you does more for trust than any paragraph.
How long should an About page be?
Long enough to tell your story and say who you help. 250 to 500 words is plenty.
Do this today
Write down five true things about how your business started and why you do it. Paste them into the prompt today.
More marketing use cases
- Write a month of social media post ideas
- Turn one blog post into five social posts
- Draft a monthly email newsletter
Next: Create alt text for website images · All marketing · Want a bot to do this automatically? See bot setup guides.